Custom Automated Prosthetics by CAP-US

CUSTOM AUTOMATED PROSTHETICS (CAP-US)

CAP-US, a rapidly growing company producing high quality custom-made dental prosthetics and providers of high-tech lab equipment and products.

Overview

As they were positioning their company for the future and bringing an important new product to market, CAP-US, a leading dental restoration and equipment provider, entrusted Hello Ronin with developing a more cohesive branding strategy and a multi-channel product launch.

Challenge

Though CAP-US was a leader in the industry, their product lines lacked consistent branding and clear positioning.

Solution

Hello Ronin analyzed the client’s existing marketing presence, their place in the market, industry competition, and KPIs. From our research, data review and feedback from their team, we developed a multi-channel marketing strategy that was in alignment with their goals of strong company growth. Once the strategy was approved, we executed on the plan by providing a variety of cohesive marketing assets that included: branding and brand standards, product launch support, a variety of collateral materials, original photography and a series of original videos.

Results

Marketing materials created by Hello Ronin were used in a highly successful national campaign. CAP-US was then purchased by Zahn, a division of global leader Henry Schein.