RENFERT
Renfert has been developing and manufacturing intelligent dental products while offering reliable service and solutions since 1925, enabling dental technicians and dentists worldwide to put their passion for detail into practice.
Overview
A German-based dental manufacturer was approaching the company’s 90th birthday and wanted to refresh the brand and message. While the messaging worked well in Germany, the company found that it didn’t translate as well in the United States as other markets. As a company that has influenced the dental industry since 1925, they wanted their U.S. marketing to properly reflect their dynamic vision for the future.
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Challenge
The company leveraged Hello Ronin to evaluate their current brand, presence in the market, current integrated marketing approach in the United States and to provide fresh branding and messaging so that it reflected their long history of leadership in their industry while resonating strongly with the American market.
Solution
With a sharp eye towards the company’s goals, Hello Ronin rebranded the client’s collateral materials, advertising, and trade show presence. In addition to developing the trade show materials and booth, Hello Ronin developed testimonial videos interviews of customers to gather product feedback and increase awareness and excitement for the brand during the trade show.
Results
Hello Ronin’s innovative approach to impromptu video conversations with product end users proved to be a fresh approach in the competitive dental industry and an engaging showcase for a company known for quality and innovation.
Services Provided
Branding / Print Design / Video Production
Photography / Consultation
Renfert 90th Anniversary Video
LabDay Trade Show Promo Video
"To think creatively, we must be able to look afresh at what we normally take for granted."
GEORGE KNELLER